The CasaBlanca Project will unveil the first national program to recruit Latino Democratic organizers and volunteers throughout the entire country to reach out to disengaged members of the Latino community to support their preferred Democratic presidential campaign
These volunteers and organizers, using their own cultural background, will bridge the gap that in the past has prevented political parties from engaging a community that has traditionally been underrepresented in elective office and presidential campaigns.
The CasaBlanca Project will recruit Latino volunteers and organizers for the 2008 Democratic presidential primary cycle through two avenues: (1) serving as a resource point where Latinos can get objective data/information for each of the candidates and (2) attracting and capturing volunteers and organizers and guiding them to meaningful roles and assignments within their preferred campaigns.
These individuals will then take over and set up their own independent state organizations to recruit additional Latino organizers for their candidate - in anticipated coordination with the candidate's professional staff in that state.
Our ultimate goal is for the CasaBlanca Project to become a "home" for and to provide guidance to thousands of volunteers and organizers involved in the 2008 presidential primary cycle so that we can guarantee that the Latino vote results in a Democratic Presidential victory in the general election.
More specifically, the CasaBlanca Project will result in the following:
1. Volunteer loss reduction (transition from primaries to general campaign)
2. Maximize volunteer recruitment
3. Provide high quality training materials for first time volunteers
4. Increase recruitment for Democratic Party non-candidate volunteer initiatives
5. Provide a placement service to the eventual coordinated campaign
Once the Democratic Party's Nominee for President is chosen, all of the volunteers and organizers will become part of the CasaBlanca Project, which will, in turn, assist the nominee in the general election. This will allow for continuity and guarantee that we do not lose their support or energy for the general election.
Saturday, September 15, 2007
The CasaBlanca Project to Launch Soon
The CasaBlanca Project will unveil the first national program to recruit Latino Democratic organizers and volunteers throughout the entire country to reach out to disengaged members of the Latino community to support their preferred Democratic presidential campaign
These volunteers and organizers, using their own cultural background, will bridge the gap that in the past has prevented political parties from engaging a community that has traditionally been underrepresented in elective office and presidential campaigns.
The CasaBlanca Project will recruit Latino volunteers and organizers for the 2008 Democratic presidential primary cycle through two avenues: (1) serving as a resource point where Latinos can get objective data/information for each of the candidates and (2) attracting and capturing volunteers and organizers and guiding them to meaningful roles and assignments within their preferred campaigns.
These individuals will then take over and set up their own independent state organizations to recruit additional Latino organizers for their candidate - in anticipated coordination with the candidate's professional staff in that state.
Our ultimate goal is for the CasaBlanca Project to become a "home" for and to provide guidance to thousands of volunteers and organizers involved in the 2008 presidential primary cycle so that we can guarantee that the Latino vote results in a Democratic Presidential victory in the general election.
More specifically, the CasaBlanca Project will result in the following:
1. Volunteer loss reduction (transition from primaries to general campaign)
2. Maximize volunteer recruitment
3. Provide high quality training materials for first time volunteers
4. Increase recruitment for Democratic Party non-candidate volunteer initiatives
5. Provide a placement service to the eventual coordinated campaign
Once the Democratic Party's Nominee for President is chosen, all of the volunteers and organizers will become part of the CasaBlanca Project, which will, in turn, assist the nominee in the general election. This will allow for continuity and guarantee that we do not lose their support or energy for the general election.
These volunteers and organizers, using their own cultural background, will bridge the gap that in the past has prevented political parties from engaging a community that has traditionally been underrepresented in elective office and presidential campaigns.
The CasaBlanca Project will recruit Latino volunteers and organizers for the 2008 Democratic presidential primary cycle through two avenues: (1) serving as a resource point where Latinos can get objective data/information for each of the candidates and (2) attracting and capturing volunteers and organizers and guiding them to meaningful roles and assignments within their preferred campaigns.
These individuals will then take over and set up their own independent state organizations to recruit additional Latino organizers for their candidate - in anticipated coordination with the candidate's professional staff in that state.
Our ultimate goal is for the CasaBlanca Project to become a "home" for and to provide guidance to thousands of volunteers and organizers involved in the 2008 presidential primary cycle so that we can guarantee that the Latino vote results in a Democratic Presidential victory in the general election.
More specifically, the CasaBlanca Project will result in the following:
1. Volunteer loss reduction (transition from primaries to general campaign)
2. Maximize volunteer recruitment
3. Provide high quality training materials for first time volunteers
4. Increase recruitment for Democratic Party non-candidate volunteer initiatives
5. Provide a placement service to the eventual coordinated campaign
Once the Democratic Party's Nominee for President is chosen, all of the volunteers and organizers will become part of the CasaBlanca Project, which will, in turn, assist the nominee in the general election. This will allow for continuity and guarantee that we do not lose their support or energy for the general election.
The CasaBlanca Project to Launch Sonn
The CasaBlanca Project will unveil the first national program to recruit Latino Democratic organizers and volunteers throughout the entire country to reach out to disengaged members of the Latino community to support their preferred Democratic presidential campaign
These volunteers and organizers, using their own cultural background, will bridge the gap that in the past has prevented political parties from engaging a community that has traditionally been underrepresented in elective office and presidential campaigns.
The CasaBlanca Project will recruit Latino volunteers and organizers for the 2008 Democratic presidential primary cycle through two avenues: (1) serving as a resource point where Latinos can get objective data/information for each of the candidates and (2) attracting and capturing volunteers and organizers and guiding them to meaningful roles and assignments within their preferred campaigns.
These individuals will then take over and set up their own independent state organizations to recruit additional Latino organizers for their candidate - in anticipated coordination with the candidate's professional staff in that state.
Our ultimate goal is for the CasaBlanca Project to become a "home" for and to provide guidance to thousands of volunteers and organizers involved in the 2008 presidential primary cycle so that we can guarantee that the Latino vote results in a Democratic Presidential victory in the general election.
More specifically, the CasaBlanca Project will result in the following:
1. Volunteer loss reduction (transition from primaries to general campaign)
2. Maximize volunteer recruitment
3. Provide high quality training materials for first time volunteers
4. Increase recruitment for Democratic Party non-candidate volunteer initiatives
5. Provide a placement service to the eventual coordinated campaign
Once the Democratic Party's Nominee for President is chosen, all of the volunteers and organizers will become part of the CasaBlanca Project, which will, in turn, assist the nominee in the general election. This will allow for continuity and guarantee that we do not lose their support or energy for the general election.
These volunteers and organizers, using their own cultural background, will bridge the gap that in the past has prevented political parties from engaging a community that has traditionally been underrepresented in elective office and presidential campaigns.
The CasaBlanca Project will recruit Latino volunteers and organizers for the 2008 Democratic presidential primary cycle through two avenues: (1) serving as a resource point where Latinos can get objective data/information for each of the candidates and (2) attracting and capturing volunteers and organizers and guiding them to meaningful roles and assignments within their preferred campaigns.
These individuals will then take over and set up their own independent state organizations to recruit additional Latino organizers for their candidate - in anticipated coordination with the candidate's professional staff in that state.
Our ultimate goal is for the CasaBlanca Project to become a "home" for and to provide guidance to thousands of volunteers and organizers involved in the 2008 presidential primary cycle so that we can guarantee that the Latino vote results in a Democratic Presidential victory in the general election.
More specifically, the CasaBlanca Project will result in the following:
1. Volunteer loss reduction (transition from primaries to general campaign)
2. Maximize volunteer recruitment
3. Provide high quality training materials for first time volunteers
4. Increase recruitment for Democratic Party non-candidate volunteer initiatives
5. Provide a placement service to the eventual coordinated campaign
Once the Democratic Party's Nominee for President is chosen, all of the volunteers and organizers will become part of the CasaBlanca Project, which will, in turn, assist the nominee in the general election. This will allow for continuity and guarantee that we do not lose their support or energy for the general election.
Wednesday, September 12, 2007
Univision debate viewer average age 36
Univision has released some demographic data from their first Spanish language presidential debate.
Miami, FL--(HISPANIC PR WIRE)--September 10, 2007--Univision’s historic Democratic Presidential Candidate Forum held last night was seen by 4.6 million viewers, according to Nielsen Fast National Ratings, versus an average reach of 4.3 million viewers set by this year’s English-language debates on ABC, CNN, Fox News Channel, and MSNBC.
Among Adults 18-49, Univision’s average audience level was nearly double the average audience for all previous presidential debates this year (1,270,000 vs. 655,000). Furthermore, among Adults 25-54, the Univision Forum had a viewership advantage over the English-language debates of +49% (1,170,000 vs. 787,000).
“The enormous audience that tuned in to witness this historic event just goes to prove that Hispanics are eager to hear the presidential candidates speak directly to them about the issues they care most about – issues that are both unique to their community and impact the nation as a whole. The incredible response to and interest in this event underscores the increasing importance and power of the Hispanic community in the U.S. and the fact that it will play a huge role in shaping our country’s future,” said Joe Uva, CEO, Univision Communications Inc. “Univision is proud to ensure the Hispanic community in this country is informed, educated, and empowered.”
The strong political interest among the country’s younger skewing Hispanic population was evidenced by the percentage of viewers under 50. While nearly 60% of Univision’s audience was Adults 18-49, the English-language network debates were comprised of less than 30% in this important segment. In addition, the median age of the Univision Forum viewer was 36 while the English-language networks’ viewer was 61.
Monday, September 10, 2007
Univision Candidate Forum a First
Sunday, September 9, 2007 marks the first time in our history that the preponderance (Biden was missing) of current Democratic candidates for the presidency appeared together in a Spanish only forum, to address the 45 million Americans of Latino heritage in this country.
Two of the crucial questions asked by the able moderators were:
1. Do you feel that it might hurt you politically, to appear in a Spanish-only forum, given the current political climate?
2. What do you feel is the most important contribution that the Latino community has given to the United States?
The Sun-Sentinel described it thus:
Sen. Obama, Sen. Clinton, Sen. Gravel
Two of the crucial questions asked by the able moderators were:
1. Do you feel that it might hurt you politically, to appear in a Spanish-only forum, given the current political climate?
2. What do you feel is the most important contribution that the Latino community has given to the United States?
The Sun-Sentinel described it thus:
In a historic political screen test, seven Democratic presidential candidates made their pitch to millions of Hispanic viewers on a range of topics that included immigration and health care in the first presidential debate to be broadcast in Spanish.
Sunday, September 9, 2007
Al Punto Review and Wrap-Up
Univision was very brave to plunge into the untested waters of political TV programming. Certainly other programs have found that the English language audiences are able to bring in plenty of advertisers and revenue. It remains to be seen whether this political programming will attract enough of a viewership to remain profitable through the primary season and then indefinitely into the future.
I remember meeting with Carlos Alcazar (HCN Media / NCLR Building, Washington, DC) almost a year ago, with German, Carlos Soles, Fernando Rivero and Eva Cargill -- Carlos is the head of programming for a series of radio programs produced by Hispanic Communications Network (HCN) Media and more recently, producers of a national political radio program underwritten by the Corporation for Public Broadcasting. I remember his comments at the time were in the ballpark of: it would be difficult to envision any national network deciding to produce any Spanish language TV political talk show any time soon.
The benefits of Spanish language political programming on national television are numerous and intangible. Young Latinos watching a particular candidate or commentator may suddenly be inspired to learn more about public service or certain issues.
MENENDEZ - Unbelievably, Jorge Ramos got Senator Menendez state wrong, the Senator had to correct him, "Mira Jorge, primero que nada quiero corregir que soy del estado de Nueva Jersey, o sino mis constituyentes se enfadan ... "
MARTINEZ - spouting the same tired old Republican mantra -- "we are strong on defense and you can't afford to elect Democrats in such a dangerous world climate ... "
CONGRESSIONAL PANEL - Al Punto had Congressmen Mario and Lincoln Diaz Balart from the Republican side and Luis Gutierrez (IL) and Xavier Becerra (CA) from the Democratic side. All had a decent presence, although it was unfortunate that to the casual, uninformed viewer, all they might pick up was that the Republicans had flawless and smooth Spanish and the Democrats were stuttering. Pero bueno, lo que esperamos es que nuestro publico este mas interesado en el contenido de los mensajes y no en el marco estilistico de los mismos.
GUEST PANEL - Otto Reich, Henry Cisneros and Arnolfo Torres. Here we go into international politics, elections in Guatemala and more.
I remember meeting with Carlos Alcazar (HCN Media / NCLR Building, Washington, DC) almost a year ago, with German, Carlos Soles, Fernando Rivero and Eva Cargill -- Carlos is the head of programming for a series of radio programs produced by Hispanic Communications Network (HCN) Media and more recently, producers of a national political radio program underwritten by the Corporation for Public Broadcasting. I remember his comments at the time were in the ballpark of: it would be difficult to envision any national network deciding to produce any Spanish language TV political talk show any time soon.
The benefits of Spanish language political programming on national television are numerous and intangible. Young Latinos watching a particular candidate or commentator may suddenly be inspired to learn more about public service or certain issues.
MENENDEZ - Unbelievably, Jorge Ramos got Senator Menendez state wrong, the Senator had to correct him, "Mira Jorge, primero que nada quiero corregir que soy del estado de Nueva Jersey, o sino mis constituyentes se enfadan ... "
MARTINEZ - spouting the same tired old Republican mantra -- "we are strong on defense and you can't afford to elect Democrats in such a dangerous world climate ... "
CONGRESSIONAL PANEL - Al Punto had Congressmen Mario and Lincoln Diaz Balart from the Republican side and Luis Gutierrez (IL) and Xavier Becerra (CA) from the Democratic side. All had a decent presence, although it was unfortunate that to the casual, uninformed viewer, all they might pick up was that the Republicans had flawless and smooth Spanish and the Democrats were stuttering. Pero bueno, lo que esperamos es que nuestro publico este mas interesado en el contenido de los mensajes y no en el marco estilistico de los mismos.
GUEST PANEL - Otto Reich, Henry Cisneros and Arnolfo Torres. Here we go into international politics, elections in Guatemala and more.
Friday, September 7, 2007
Univision Political Talk Show Airing Sunday
We are excited about the recent activity at some of the Latino outreach websites for Democratic presidential candidates. Please view this post for the links to your preferred candidate.
Also, make sure to tune in to Al Punto this Sunday morning. It is a new political talk show featuring Jorge Ramos, to run on Sunday morning on Univision. Latino Washington power brokers have been clamoring for such an outlet for years, approaching players such as HCN Media, the Communications shop at the DNC, Red Bloguera, Ibarra and Associates, TV Azteca and others in an attempt to obtain advice on just how to arrive at this achievement: la oportunidad de hablar politica con nuestra comunidad, en nuestro idioma.
The fact that Univision is the first to offer this type of programming is to be commended, and hopefully followed by other giants such as Telemundo, Galavision and other cable outlets. It must have been a difficult choice to sell to the financial decision-makers at the network (it is, after all, easier to sell commercials on a 4 hour Sabado Gigante program, or La Guerra de Los Sexos, as opposed to an untested program that is catering to a population not that accustomed to debating political trends in Spanish).
Also, make sure to tune in to Al Punto this Sunday morning. It is a new political talk show featuring Jorge Ramos, to run on Sunday morning on Univision. Latino Washington power brokers have been clamoring for such an outlet for years, approaching players such as HCN Media, the Communications shop at the DNC, Red Bloguera, Ibarra and Associates, TV Azteca and others in an attempt to obtain advice on just how to arrive at this achievement: la oportunidad de hablar politica con nuestra comunidad, en nuestro idioma.
The fact that Univision is the first to offer this type of programming is to be commended, and hopefully followed by other giants such as Telemundo, Galavision and other cable outlets. It must have been a difficult choice to sell to the financial decision-makers at the network (it is, after all, easier to sell commercials on a 4 hour Sabado Gigante program, or La Guerra de Los Sexos, as opposed to an untested program that is catering to a population not that accustomed to debating political trends in Spanish).
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